HTML5 for Digital Advertising
HTML5 Ads are like mini web pages and require multiple file types to create the ad display and ad features. These files need to be packaged in a way that optimizes load performance and reduces the time...
View ArticleSafeFrame Implementation Guidelines
SafeFrame is a managed API-enabled iframe that opens a line of communication between the publisher page and the iframe-contained ad creative. While an iframe restricts any activity between the ad and...
View ArticleContent Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness”...
View ArticleAds.txt
The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method...
View ArticleAudience Taxonomy
Historically, data vendors, DMPs and analytics providers have used custom taxonomies to describe and segment their audiences, with little or no standardization across vendors. This results in sometimes...
View ArticleData Transparency Standard
IAB Tech Lab has worked closely with data providers to develop an industry-first standard aimed at bringing transparency to the data marketplace. This work is ultimately intended to align with IAB Tech...
View ArticleOpenData
The new OpenData standard impacts companies who receive data reports from sources such as ad tech vendors, data management platforms, and other partners. For example, an agency or a publisher may...
View ArticleSellers.json
sellers.json provides a mechanism to enable buyers to discover who the entities are that are either direct sellers of or intermediaries in the selling of digital advertising. A published and accessible...
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